We were instructed to research a company and identify their promotion objectives and themes, along with their promotion mix elements, advertising appeals, execution styles, sales promotion, communication strategies and how they convey their company message. This gave us a better understanding on how extensive research is done along with how to identify a brands elements and recognize how they use it to promote their product efficiently. In a team of five we chose the company Baublebar and we researched their company advertising strategies and made a presentation showcasing our findings. In this class I was fortunate to have a positive learning outcome where I was able to work in a team of four and practice my leadership and team skills. With the help of my instructor I was able to successfully feel as if I developed my leadership and presentation skills that has helped me in both my personal and professional life.